Samantha Dumas is a highly experienced Brand & Business Expansion Strategist known for positioning companies ahead of the curve in complex and competitive global marketplaces. She has 12 years' experience launching brands and multimillion-dollar start-ups in various industries; including Wellness, Cannabis, CBD, Consumer Packaged Goods, Foreign Direct Investment and Near-Shore Customer Experience.
With a background in Public Relations, Samantha was on the core team to brand and launch a billion-dollar cannabis company, Hydropothecary, at the early onset of the legal cannabis industry in Canada. She also launched an athlete-endorsed nationwide CBD brand in the US, contributing to everything from product development to strategic partnerships, marketing and PR.
As SVP of Marketing for Wunderworx, Samantha leads cannabis clients to success through competitive brand positioning, creative direction, marketing strategy, planning and coordination.
Are you launching a new CBD company? Here are 5 tips from industry insiders on a go-to-market strategy that works in a heavily crowded market.
Live from the MediaJel studio, Join our co-founders Jake Litke and Aaron Silverman for a conversation with Samantha Dumas of Canibrands. Watch Samantha run Jake and Aaron through Canibrand’s new product suite and recent brand integrations, then enjoy as the three discuss the emerging cannabis beverage and skincare markets. Interested in CaniBrands? Check out their website! https://canibrands.com This video is edited and produced by MediaJel, a Cannabis Advertising Agency. Check us out at https://mediajel.com/ MediaJel is a Cannabis Marketing and Advertising Agency with offices in California, Colorado, Florida, North Carolina and more to come. To learn more about MediaJel, please visit our website at https://www.mediajel.com/ or send us an email to hello@mediajel.com #MediaJel #Cannabis #CannabisAdvertising #Hemp #HempAdvertising #AdvertisingAgency #GoogleAds #CBDGoogleAds #HempGoogleAds #Cannabiz #Cannabusiness ---------