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Samantha Dumas

SVP of Marketing at Wunderworx and 1 other company
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Samantha Dumas is a highly experienced Brand & Business Expansion Strategist known for positioning companies ahead of the curve in complex and competitive global marketplaces. She has 12 years' experience launching brands and multimillion-dollar start-ups in various industries; including Wellness, Cannabis, CBD, Consumer Packaged Goods, Foreign Direct Investment and Near-Shore Customer Experience.

With a background in Public Relations, Samantha was on the core team to brand and launch a billion-dollar cannabis company, Hydropothecary, at the early onset of the legal cannabis industry in Canada. She also launched an athlete-endorsed nationwide CBD brand in the US, contributing to everything from product development to strategic partnerships, marketing and PR.

As SVP of Marketing for Wunderworx, Samantha leads cannabis clients to success through competitive brand positioning, creative direction, marketing strategy, planning and coordination.

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