Sandra (Sandy) Poirier Smith is CEO of Smith Publicity, Inc., an award winning, international book promotion company dedicated to helping authors and publishers create awareness about their books and expertise through media coverage. Smith Publicity has promoted thousands of books since 1997—from household brand New York Times best sellers to first time, independently published titles. Smith Publicity authors have appeared on media outlets worldwide including The New York Times, The Wall Street Journal, USA Today, The Atlantic, AARP, O, The Oprah Magazine, Forbes, INC, Fast Company, Entrepreneur, Parents, People, TIME, Publishers Weekly, The Today Show, Good Morning America, 60 Minutes, NPR, BBC, The Guardian, Toronto Star, Huffington Post, etc. Sandy works with clients to create and execute creative and tailored book promotion strategies. She regularly writes about and speaks at book industry events on the topic of book marketing and author/expert promotion. She earned a BS in Art and an MBA from Northeastern University. Sandy lives in Bucks County, PA with her family including chickens, snakes, frogs, lizards and two very happy former stray cats.