There is a key similarity between ‘winning’ and ‘ABM’ and that is the mindset. When you want to win at something, you focus all your energy and resources on that one thing. Winning in business is similar – if you know who your target audience is, your entire go-to-market team should be focused on those accounts as opposed to a batch-and-blast approach that wastes time and resources. That’s why the best companies in the world are implementing account-based strategies across customer acquisition, pipeline acceleration and account expansion, which led to the title of the book – ‘ABM is B2B.'.