Sarah Engel | Source | Chief Marketing Officer and Chief People Officer at January Digital
Sarah Engel
Sarah has offered some of the world’s most notable consumer and B2B brands strategic business leadership, brand marketing guidance, creative direction, public relations leadership, HR strategy and oversight, communications and customer acquisition strategies, including Travelocity, Lilly Pulitzer, iProspect (Dentsu Aegis), Chevrolet, ClearSaleing (eBay), Match.com and countless others.
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January Digital
Chief Marketing Officer and Chief People Officer
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We love bosses who care, but why do so many of us doubt their sincerity?
Wanting a boss who’s empathetic may be universal — but trusting that bosses are empathetic is another story.
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Free Shipping and Returns Revealed as Top Motivators for Holiday Shoppers
A consumer behavior survey from January Digital and Coresight Research provides insights into holiday shopping behaviors and top products for the season.
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Brands look to ‘fashion hub’ SoHo as pandemic relaunch pad
Fifty-nine-year-old luxury knitwear brand St. John is making a concerted effort to reach a younger shopper base.
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Especially in New York, a lot of folks are using their pop-ups to [more affordably] test digitally-focused things before rolling them out in a larger capacity. These stores are small and hold no product, but they offer same-day deliver.
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This is fundamentally shifting what promotions and discounts look like during the holiday sale season. Now Black Friday and Cyber Monday can actually go back to being specific sales days as opposed to the four weeks of promotion that have occurred the past few years that typically start on November 1.
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When there is a ‘say-do gap,’ employees will rightfully recognize it and call you out for it. I have often witnessed in the past that a company can have every policy in place, every standard written down, and every best intention, but when direct people managers or executives take actions that do not align with the empathy the company portrays, it erodes trust instantly.
