Sarah Engel | Source | Chief Marketing Officer and Chief People Officer at January Digital

Especially in New York, a lot of folks are using their pop-ups to [more affordably] test digitally-focused things before rolling them out in a larger capacity. These stores are small and hold no product, but they offer same-day deliver.

This is fundamentally shifting what promotions and discounts look like during the holiday sale season. Now Black Friday and Cyber Monday can actually go back to being specific sales days as opposed to the four weeks of promotion that have occurred the past few years that typically start on November 1.

When there is a ‘say-do gap,’ employees will rightfully recognize it and call you out for it. I have often witnessed in the past that a company can have every policy in place, every standard written down, and every best intention, but when direct people managers or executives take actions that do not align with the empathy the company portrays, it erodes trust instantly.