Sarah Russell | Source | Vice President of Marketing at EducationDynamics

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Sarah Russell

Vice President of Marketing at EducationDynamics
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As Vice President of Marketing, Sarah drives and oversees strategy and execution excellence across paid and organic marketing channels. She works as part of our team of marketing experts to solve performance challenges, optimize to downstream results, and adapt to the ever-changing digital marketing environment.

With over 15 years of higher education marketing experience, Sarah understands what it takes to drive success for our higher education marketing partners. Sarah is obsessed with data and loves leveraging it thoughtfully to help our partners exceed enrollment goals.

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  • AI in Education: Transforming Prospective Student Engagement

    In this illuminating episode of AI Equation, we sit down with Sarah Russell, the VP of Marketing at Education Dynamics and a fervent advocate for the integration of AI in education. Sarah shares her wealth of experience and insights into the profound impact AI has had on various industries, particularly within the educational landscape. As she guides Education Dynamics towards ambitious goals, including the widespread use of AI in the enrollment process, Sarah discusses how embracing change is crucial for businesses to stay relevant and thrive in an ever-evolving landscape. Join us as we explore how AI, under Sarah's vision, is humanizing communications in higher education, creating a more approachable and authentic dialogue between prospective students and universities. Tune in for a captivating discussion on the transformative role of AI in shaping the future of education.

    Article
  • EducationDynamics on LinkedIn: Sarah Russell Of EducationDynamics: How AI Is Disrupting Our Industry, and…

    How is AI disrupting higher education marketing? Sarah Russell, Vice President of Marketing at EducationDynamics, was interviewed by Authority Magazine Medium…

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  • Meet the Minds Behind the Mic at InsightsEDU 2024

    Meet the speakers shaping higher education. Interact, learn, and optimize your strategies for online student engagement at InsightsEDU 2024

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Recent Quotes
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  • "While higher education continues to face obstacles over the perceived value of attaining a degree, search demand for EDU terms is up 7% year over year."

    "As brand marketing investments continue to become more important to driving performance goals, measurement methodologies need to account for the long-term impact of upper-funnel investments vs. the more immediate impact of lower-funnel campaigns."

    "TikTok continues to grow among advertiser adoption, although recent legislation calls the long-term viability of this channel into question."