Saran is responsible for overseeing the company’s brand, product marketing, go-to-market activities, demand generation, marketing communications, partner marketing, and press & analyst relations while providing expertise in Product-Led Growth (PLG), Customer Acquisition Cost (CAC) optimization, and Account-Based Marketing (ABM).
Saran Gopalakrishnan, vice president at Netenrich, said the main reasons for burnout among IT security workers are due to the unique requirements of the industry. “These include the constant need to protect against continuously evolving threats, long and irregular working hours, and a continuous state of high alertness,” he said.
A survey finds cybersecurity burnout costs U.S. businesses about $626 million in lost productivity annually. The stress tech pros and security leaders feel also affects the ability of enterprises to retain and hire cyber talent. Here’s a look at how tech pros can reduce stress and organizations can maintain the skilled workforce they need.