Mor is the CEO of Plarium, a global leader in developing F2P mobile and PC games with more than 500 million registered gamers worldwide. Mor has more 20 years of experience in the technology, digital, and e-commerce industries. Prior to Plarium, Mor held the role of Director of Global e-commerce at SodaStream, where he drove household penetration and developed the company’s e-commerce and user acquisition strategies. Previously, Mor also held the role of Managing Director at William Hill and as CEO at ICQ and MSN Israel.