Scott Henderson | Source | Senior Product Manager (Ex-Head of Digital Acquisition, Global Marketing) at ...

An experienced Growth & Marketing Lead with over 10 years experience of operating in and leading teams at PLG tech companies from startup to global scale, including a couple that became Unicorns during my tenure (Skyscanner and SafetyCulture) I've led teams across B2C and B2B (and B2C2B). Teams that build flywheels to grow businesses and themselves, with a little nudging from the sideline. Whilst I didn't have that language back then, I learnt to understand the magic of things that compound vs things that don't. I have deep experience across SEO, performance marketing, martech and automation, lifecycle communications, CRO, lead scoring/PQLs, localisation, product management, data infrastructure, analysis, and experimentation frameworks required to give any chance of success.