Formerly Jackson’s Honest, Jackson’s is the Snack Super™ brand renowned for sweet potato chips kettle cooked in premium avocado oil and super flavors. The chips are cooked low and slow, resulting in a super taste and texture sensation. Jackson’s was founded in 2013 in the kitchen of Scott and Megan Reamer. From their home in Crested Butte, Colorado, they began making chips as a snack made from low-inflammation ingredients for their eldest son, Jackson, who was diagnosed with a rare autoimmune disorder. Following a $1.25 million investment from “Shark Tank’s” Rohan Oza, Jackson’s super snacks with better ingredients have since found a passionate community of super fans and are now sold in national chains such as Walmart, Target, Costco, Whole Foods, Sprouts, Kroger, CVS, 7-Eleven, regional grocers, and local co-ops. The chips are also sold online in multipacks and variety packs at JacksonsChips.com and Amazon.com."
We spoke with the Reamer's about their experience pitching their brand on "Shark Tank" and the evolution of Jackson's after the show.
We were really torn before we decided to do it. My personal reticence wasn't necessarily the negotiation ... it was the things that we couldn't control. Because we don't control the arc of the storyline, the editors control that ... those uncertainties are what scared me.