Scott Schiller is a consummate media executive known for growing businesses and developing people. He brings a wealth of experience on the critical aspects of communication success at the intersection of content, context, and data. Schiller is Global Chief Commercial Officer at Engine Group, charged with driving worldwide revenue growth for ENGINE, a creative and media-marketing services company.
The industry should move away from the old school upfront events and pour that money (and there’s a lot of it) into content creation and consumer education. But at its core, there’s nothing ‘wrong’ with the upfronts. It is a futures market — and the future is always bright.10 June 2021
For Netflix, this deal adds continued pressure to their [ad-free] business model. There’s only a finite amount of money consumers will spend on streaming services.10 June 2021