Scott Schiller | Source | Global Chief Commercial Officer at Engine Global
Scott Schiller
Scott Schiller is a consummate media executive known for growing businesses and developing people. He brings a wealth of experience on the critical aspects of communication success at the intersection of content, context, and data. Schiller is Global Chief Commercial Officer at Engine Group, charged with driving worldwide revenue growth for ENGINE, a creative and media-marketing services company.
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Engine Global
Global Chief Commercial Officer
started Dec 2019 -
NYU Stern School of Business
Adjunct Assistant Professor
started Dec 2018
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Amazon’s deal to buy MGM puts it back in streaming game
Amazon’s big $8.45 billion bet on Hollywood studio MGM comes at a crucial time for the e-commerce giant, which had been losing ground to streaming rivals Netflix, Disney+ and Warner MediaR…
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After A Year Of Media Disruption, The TV Upfronts Remain Unchanged. How Long Can It Last?
with the pandemic and lockdown, there were a number of changes in media consumption and advertising. The TV upfronts which began in the 1960s will continue for the time being.
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The industry should move away from the old school upfront events and pour that money (and there’s a lot of it) into content creation and consumer education. But at its core, there’s nothing ‘wrong’ with the upfronts. It is a futures market — and the future is always bright.
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For Netflix, this deal adds continued pressure to their [ad-free] business model. There’s only a finite amount of money consumers will spend on streaming services.
