Scott Tangney, a senior executive in ICR’s corporate communications group, has decades of experience helping companies communicate and market to businesses, investors and other stakeholders. He is sought out as a top strategist in corporate reputation, media relations, integrated programs, crisis management, IPOs and special situations. He has led integrated campaigns for many leading brands, including: American Express, Fidelity, Citibank, Principal Financial Group, Charles Schwab, Goldman Sachs, A.T. Kearney, WeiserMazars, EY, Blank Rome, Proskauer, Venable, Marsh, Jones Lang LaSalle, Coldwell Banker, RE/MAX International and more.
Most people stay at their bank because of inertia. But from all the studies that I’ve done on the industry over the last seven or eight years, this is the type of thing – fraud and unchecked access to customers’ personal information – that will compel people to move their money.