sebastien Antoine | Source | Marketing & Operations at The Policy Shop

SA

sebastien Antoine

Marketing & Operations at The Policy Shop
On the record
Share profile 
Link:
Bio
Edit

As Head of Marketing and Operations, I lead the charge in shaping our strategic vision for brand development and seamless operational integration. My role includes conducting comprehensive market research, navigating the competitive landscape, and identifying key growth opportunities. Through meticulous target audience profiling, I craft campaigns that resonate with our audience.

Digital Marketing Expertise: My data-driven approach ensures strategies are targeted and adaptable. Leveraging analytics, keyword trend searches, and performance metrics, I make informed decisions to optimize campaigns, stay ahead of industry trends, and position The Policy Shop for success in the ever-evolving digital space.

A) SEO Specialist: Overseeing a comprehensive SEO strategy, to enhanced online visibility and organic search performance. Responsible for curating over 50 monthly articles, I conduct keyword trend searches to ensure our content remains relevant and optimized for search engines, resulting in a substantial increase in website traffic.
B) SEM Strategist: Spearheading content strategy across social media platforms, to drive user engagement through compelling copy and targeted SEM campaigns. Actively participating in keyword research for website updates.
C) Email Marketing expert: Contributing to the optimization of email marketing strategies.
D) Traditional Media: Bringing expertise in traditional media channels and content creation, I orchestrate impactful campaigns.
E) Hands-On Creative Leader| Bringing Ideas to Life: I'm hands-on, diving into the creative process, crafting compelling scripts, and creating artwork to ensure our campaigns are visually appealing and aligned with our brand identity.

Head of Operations: Overseeing day-to-day activities, internal processes, efficiencies and measuring KPIs such as customer acquisition cost (CAC), customer lifetime value (CLV), conversion rates, and lead generation effectiveness.

Employment
Sign up to view all
Story Ideas
Sign up to view all
  • Annuity Literacy Crisis: Consumers Face Costly Mistakes
    Sebastien warns that financial literacy on annuities is critically low, grading it a "D." Consumers often misunderstand annuity types and fees, leading to poor decisions. The insurance industry must simplify communication and prioritize education. Consumers should actively seek third-party information and fully understand terms before investing. Stronger regulation enforcement and clearer explanations are essential to bridge the knowledge gap.
  • Unlocking Life Insurance Potential: The Power of Riders
    Sebastien highlights the Accelerated Death Benefit rider, offering financial relief during terminal illness. He shares a case where a client regretted not adding a Long-Term Care rider, stressing the importance of planning for health challenges. By evaluating costs and benefits, clients can customize policies for maximum value, ensuring protection both now and in the future.
Headshots