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Seth Frederickson

Senior Director of Product - Supply Chain Fulfillment at Staples
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Seth is the Vice President of Product Management at FourKites and a seasoned supply chain practitioner. His experience includes:
- Created, evolved, and incrementally executed a long-term strategy to transform the network fulfillment & transportation intelligence of a $10B company supporting 10k suppliers and millions of customers worldwide.
- Designed the robotics solution for Amazon's first Fulfillment Center using Kiva, and subsequently 20+ more fulfillment centers globally.
- Managed a data brokerage platform that was responsible for 40% of company revenue.
- Led a global supply chain organization with multiple locations, responsible for the budget and all facilities, procurement, and fulfillment operations.

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  • If the Red Sea disruption lasts another two to three weeks, I expect to see product shortages on shelves in April and May.

  • If these reroutes and delays exist for another few weeks, retailers that rely on Chinese supplied products will have further delays due to the Chinese New Year. Retailers planning for Spring sales events typically want their good shipped before annual delays caused by the Chinese New Year. If the Red Sea disruption lasts another two to three weeks, I expect to see product shortages on shelves in April and May, except for those higher end retailers that have the margins to support shifting to air freight so as to not miss on the revenue side.

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