Seth Schachner | Source | Managing Director at Strat Americas
Seth Schachner
Seth is Managing Director of Strat Americas, a Los Angeles-based consultancy that provides strategic guidance and helps clients with media and technology partnerships.
Strat Americas has worked with clients in digital & social music, Web 3, live streaming, beauty subscriptions, AI and enterprise software.
Seth is a business development executive who spent eleven years with Sony Music, in Latin America and for Sony’s Jive Records label.
Previously, Seth held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was one of AOL’s first business development executives, overseeing its first partnerships with the American music industry.
Seth is a graduate of Columbia College and Columbia Business School and is currently on the Adjunct Faculty at Georgetown University and Pepperdine.
Recent TV appearances include Fox News, CBS News, Sky News, NBC, CNN, Scripps TV, and CGTN America on TikTok’s rise.
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Strat Americas
Managing Director
started Nov 2012 -
Microsoft
Business Development Director, Microsoft Advertising
Feb 2011 – Oct 2012 -
Sony Music Entertainment
Vice President Digital Business (Sony Music Latin, Sony BMG, Jive Records)
Aug 1999 – Jun 2010
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Seth's Video Clips & Highlights in 2025
Clips include TV interviews on music, Hollywood, streaming and games, as well as conference appearances.
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Farewell Concert Tours: A trend that's likely to continue? Seth quoted in the Mirror US
EXCLUSIVE: Heavy metal pioneers Black Sabbath, who have recently reunited and lost frontman Ozzy Osbourne within just a couple of weeks, have started a trend in the music industry that could go on for years
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South Park's Paramount Deal. Seth Quoted in CNET
The creators of the animated series signed a forward looking deal to bring their show to Paramount Plus.
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Oracle's Strategic Move: Impact on Hollywood Post Skydance-Paramount Merger
Seth highlights the critical role of cloud computing in entertainment, especially for streaming. He anticipates Oracle's involvement with New Paramount could lead to cost savings and expanded services. Seth notes, "I can't really see anything negative in that," suggesting strategic opportunities for Oracle and its competitors in Hollywood's evolving digital ecosystem. -
Legacy Bands Reuniting: Farewell Shows or Just a New Beginning?
Seth predicts more legacy bands will reunite for farewell shows, driven by touring as a major income source. He cites Oasis's success and suggests bands like REM might follow. Farewell tours often reignite fan interest, but Seth notes they may not be true farewells, as seen with The Who and Paul Simon. -
TikTok Sale: Expert Insights on Platform's Future Amidst Uncertainty
Seth highlights the ongoing uncertainty surrounding TikTok's sale. With repeated delays, the platform's value and future remain in question. Seth is available for further insights on the implications for TikTok and its competitors.
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"In the short term, streaming compensation is a tough challenge, but in the long term, when you open up these new channels, you not only bring about new audiences, but you open up new channels and ways to profit." (From Sky News Interview on Scarlett Johansson.)
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"Hulu brings a mix of content that’s different, more adult skewing, and complementary to Disney. I see it is a complement to their overall strategy—and not so inconsistent with other major entertainment organizations."
