Shafqat Islam | Source | Chief Marketing Officer at Optimizely
Shafqat Islam
Shafqat is the Global Chief Marketing Officer of Optimizely, the leading digital experience platform (DXP) provider. He plays a central role as the company continues to reinvent how marketing and marketers work, from web experimentation to orchestrating the entire content lifecycle.
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Optimizely
Chief Marketing Officer
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Confessions of a CMO: Uncovering Hidden Costs Impacting ROI | MarTech Cube
Optimizely, the leading digital experience platform (DXP) provider, today unveiled a new research reportConfessions of a CMO: Uncovering Hidden Costs Impacting ROI
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No one likes to waste money, and marketing leaders have shown they are far too often spending on tools they know don’t fully address their pain points. This data supports what we understand at Optimizely — marketing tech should not be a burden, but empower greater creativity, collaboration, and productivity within teams. We believe that teams should have the option to leverage these capabilities from consolidated, high-quality vendors that reduce TCO and improve interoperability.
