Shakaila Forbes Bell, MA | Source | Afterpay’s Consumer Insights Psychologist at Afterpay

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Shakaila Forbes Bell, MA

Afterpay’s Consumer Insights Psychologist at Afterpay
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Shakaila is a Fashion Psychologist, consultant, TV commentator, founder of the platform ‘Fashion is Psychology‘ and best-selling author of the book “Big Dress Energy”. In 2016, she became the first Black person in the world to earn a postgraduate degree in the emerging field of Fashion Psychology. Her thesis investigating the impact of racial representation in fashion media on consumer behaviour was published in the International Journal of Market Research. Throughout her career, she has delivered workshops and consultancy sessions and has been a brand ambassador for global brands like Calvin Klein, Depop, eBay, Entain, Next, Maybelline, Afterpay, and more helping brands and consumers understand the psychological significance of fashion and beauty trends.

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  • Afterpay
    Afterpay’s Consumer Insights Psychologist
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  • Holiday Spending: Mindful Shopping and BNPL to Combat Debt
    Shakaila warns that overspending can lead to debt and emotional distress. She suggests using Buy Now, Pay Later (BNPL) services like Afterpay to manage expenses without incurring credit card debt. Tips include setting a budget, making a gift list, and embracing 'slow shopping' to avoid impulse buys. BNPL offers flexibility, helping consumers manage stress and avoid high-interest debt.
  • Expert Tips to Combat Doom Spending Amid Financial Stress
    Shakaila explains, "Doom spending involves spontaneous purchases to cope with stress or anxiety." She advises embracing 'slow shopping' and comparing options to avoid impulse buys. Shakaila humorously recalls buying 100 rolls of terrible toilet paper after a bad day, highlighting the pitfalls of retail therapy.
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