Shane Britten founded Social Protect after working as an online security consultant for the Wallabies, an Australian rugby team, and witnessing firsthand the wide range of intensely abusive comments that players, teams, and leagues face every day. He quickly realized the need for a tool that everyone, from professional athletes to influencers to students, could easily and effectively use to protect themselves from social media abuse. The Social Protect app was designed to be that one-stop solution, combining AI-powered technology with conscious design.