Shannon O'Shields | Source | Vice President of Marketing at Rubix Foods

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Shannon O'Shields

Vice President of Marketing at Rubix Foods
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Shannon O’Shields is the Vice President of Marketing at Rubix Foods where she is responsible for creating and accelerating the company’s marketing strategy and brand recognition in the foodservice industry. She is focused on building customer-centric marketing programs to promote Rubix’s one-of-a-kind product innovation and value-added capabilities in the flavor and ingredient space. In her role, Shannon oversees brand management, digital, go-to-market strategy and consumer insights.

Prior to joining Rubix, Shannon led the marketing strategies for dynamic organizations in the retail, food & beverage, consumer packaged goods and hospitality industries.

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  • Flower Power: Gen Z Craves Floral Menu Innovations - The Food Institute

    Shannon O’Shields highlights the resurgence of floral flavors—particularly lavender, hibiscus, and rose—as a key driver of beverage and menu innovation in 2025, fueled by Gen Z’s interest in unique, globally inspired flavors and a growing emphasis on health and well-being. She notes that consumer demand for novelty is at an all-time high, with social media and global influences accelerating flavor experimentation, while authenticity remains important but is evolving into a more flexible, fusion-driven concept for younger generations.

    Article
  • Gen Z driving 2025 fast casual menu trends

    Shannon O’Shields highlights the growing influence of the "swalty" flavor trend—balancing sweet and salty—as a key driver of menu innovation in 2025, appealing to Gen Z’s preference for bold, indulgent flavors over brand loyalty.

    Article
  • Opinion: Foodie fandoms - Driving trial and adoption through fandom marketing | FoodBev Media

    Shannon O’Shields, vice president of marketing at Rubix Foods, explores how fandom marketing is reshaping the food and beverage industry.

    Article
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  • Global Flavors Surge: Gen Z Drives Culinary Trends in 2025
    Shannon highlights Gen Z's influence on global flavor trends, noting their "adventurous yet accessible food experiences." CPG brands can introduce approachable global flavors like Chimichurri Chicken Tenders. Retailers should create immersive experiences, such as pop-ups. Asian-inspired flavors, especially Gochujang and Orange Sauce, are trending. East Asian, Mexican, Italian, and Mediterranean cuisines are predicted to dominate in 2025.
  • Gen Z's Global Palate: Shaping Future Food Trends
    Shannon shares that “83% of Gen Z are eager for new food trends,” with 25% planning to dine out more. Their diverse backgrounds draw them to global flavors, influencing QSRs to innovate with familiar formats like Korean-Hawaiian sauces. Expect these trends to shape menus in the coming years.
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