Sharmin is a marketing professor with interests in social media and sustainability. She's currently teaching consumer behavior, sustainability marketing and digital marketing strategies. She's currently researching how sustainability is communicated in the supply chain using digital media. B.A. University of California Los Angeles; M.B.A. California State University Bakersfield; Ph.D. University of Illinois at Chicago.
Consumers are experiencing price fatigue.
Picture this: a herd of livestock gather at their feeding and milking stations where sensors have been installed to monitor their health...
Digital twins offer a transformative approach to agriculture by enabling farmers to closely monitor crops, soil, and weather, ensuring optimized irrigation and resource use. This leads to cost savings and heightened productivity, enhancing the sector's sustainability.