SJ

Shauna Jackson

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Shauna Jackson is a dynamic force in the public relations industry and the founder of Lamore Lifestyle Public Relations. Since officially launching her firm in 2017, Shauna has elevated the visibility of hundreds of brands and secured millions of media impressions for her clients, all while establishing herself as a crisis management and public relations expert. With a mission to amplify the voices of the brands she represents, Shauna has positioned herself among the elite in the public relations landscape.

Under her leadership, Lamore Lifestyle has transformed from a one-woman operation into a thriving team dedicated to excellence in media relations and crisis management strategies. Shauna's impressive roster of clients includes prestigious public figures, million-dollar brands, doctors, and entrepreneurs, all of whom benefit from her expertise in navigating both opportunities and challenges in the media. Her strategic campaigns have led to features in high-profile outlets including Essence, People Magazine, The Sherri Show, Forbes, Black Enterprise, Today Show, Cosmopolitan, Parade, Good Morning America, and many more.

Shauna's keen ability to forge pivotal partnerships has enabled her clients to collaborate with major retailers like Target, Nordstrom, and Sally Beauty, further enhancing their market presence and reach. Her expertise in public relations and crisis management has not gone unnoticed; she was nominated for the Black Media Honors and earned a nomination for Publicist of the Year at the 5th Annual Cosign Magazine Awards in 2022.

With a commitment to excellence and a belief that “although a boutique firm, we don’t play small,” Shauna Jackson continues to redefine the standards of public relations and crisis management, making a significant impact for her clients and setting new benchmarks for success in the industry.

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  • McDonald's Crisis Response: Transparency and Safety First
    Shauna praises McDonald's for its swift action, closing locations and working with health authorities. She notes, "The public needs transparency," and suggests a campaign to rebuild trust. This crisis shows the importance of a strong crisis management strategy, which McDonald's demonstrated, minimizing reputational damage and setting an example for business leaders.
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