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Shawn McLaughlin

Founder and CEO at Emporia Energy
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Shawn is the Founder and CEO at Emporia. The Emporia Smart Home Energy Management System reduces energy demand and lowers energy costs.

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  • The novelty of the product, staring at that data, has some short-term benefits to behavior, but we believe that at about the three-month mark it starts to wane. The activity, the engagement with the app, starts to go down.