Shel Horowitz

Green Business and Marketing Strategist at
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Beginning with a one-toddler action against smokers at his parents’ party at about age three, Shel has been involved in environmental and social change movements his whole life. In 1972, at age 15, he was involved in a community group that opposed a nuclear power plant proposed for two miles north of New York City (a proposal that the utility company quickly withdrew). A veteran of the 1977 Seabrook occupation, his first book, written when he was only 22, was about why nuclear power makes no sense. Following the Fukushima disaster of 2011, Shel updated that book for the Japanese market.

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  • This inspired me to be creative some years later when I started my own business. The virtues of the sharing economy — both frugality and community — were obvious to me even back then.

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