As an industry expert and innovator, Shel’s advice and insight are sought as a keynote speaker with past contributions to Go Green Expo, Pharmaca, HBA Panel on Future Trends in Beauty, Organic Spa Wellness Around the Globe Travel and Beauty Symposium and Serious Business, among others. Shel has also been featured as a green beauty authority in many media outlets, including The Los Angeles Times, The Huffintgon Post, Shape Magazine and GirlBoss.
Though there isn't one clear definition of "clean," there are several things experts agree on to look for when shopping for "clean beauty."
Consumers should look for easy-to-read ingredient labeling that clearly states which ingredients are included in the formula. At SpaRitual, we intentionally enlarge the ingredient list on the body-care packaging to make it easier to read, and we include a legend to call out which ingredients are fair-trade, certified-organic, etc.