Shelley Rogers | Source | Manager, Fashion for the Earth, EARTHDAY.ORG at EARTHDAY.ORG

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Shelley Rogers

Manager, Fashion for the Earth, EARTHDAY.ORG at EARTHDAY.ORG
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Shelley Rogers is a power house in the fast fashion activism arena and has been talking and campaigning against fast fashion for decades.

Rogers recently wrote a very well received report outlining the fashion legislation currently in development across the U.S and rest of the world - as a resource for fashion journalists when writing about fast fashion.

Rogers can speak on:
• Fast fashion and how it impacts human health - the planet and wildlife. Microfibres are an issue we have to face up to. Plastic materials are linked to a range of serious health issues, from cancers to heart attacks and more
• Fast fashion is an industry driven by plastic materials like nylon and polyester, made from oil and toxi chemcials, there are 16'000 plastic toxic chemcials to pick from!
• How to get plastic out of our closets, as they not just in our kitchens, and how to make doing our uur laundry both planet and human health - friendly
• Fast fashion and its impact on the environment (be it air, water, soil, wildlife)
• Fast fashion and its impact on the Global South, especially landfills
• Fashion Legislation and the new Trump tariffs and how they will impact fast fashion brands like Shein and Temu
• What must happen to tackle our fast fashion crisis - key legislation that is needed (and what states and countries are leading the way)
• The benefits of 'make do and mend' in these fast fashion times, and why 'older; clothes are better made!
• The benefits of vintage clothes - style, value and better materials.
• The economics of fast fashion - why it's too high a price to pay on both human and planetray health levels
• Greenwashing in the fashion industry and why is has to stop. The best sustainability brands

LINK TO HER REPORT: Broken Threads & Twisted Yarns
https://www.earthday.org/wp-content/uploads/2025/01/Fashion-Legislation-Report_FINAL.pdf?_gl=1*k1j5za*_up*MQ..*_gs*MQ..&gclid=EAIaIQobChMIg8Gz0sioiwMVCqNaBR20CQVCEAAYASAAEgIBP_D_BwE&gbraid=0AAAAAoiDRsgBhYKlAvFawVBWt00CWHMWr

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  • Wash Your Jeans Less: A Win for the Planet and Your Wardrobe
    Shelley advises, "Jeans really shouldn't be cleaned more than once every ten wears." Over-washing contributes to microplastic pollution, harming wildlife and human health. France's initiative to reduce wash frequency aligns with these eco-friendly practices. Embrace natural materials and vintage clothing to combat fast fashion's environmental impact. Remember, less washing means more sustainability.
  • Flared Heels: The Retro Footwear Trend Making a Comeback
    Shelley explains, “Flared heels, with their inverted tapered design, offer stability and a retro 1970s vibe.” Celebs like Rochelle Hume and Nicole Kidman have been spotted wearing them. Shelley advises choosing vintage over fast fashion for quality. As the 1970s trend heats up, expect more flared heels and clogs this summer.
  • SHEIN's Compliance Efforts: A Double-Edged Sword in Fast Fashion
    Shelley highlights SHEIN's paradoxical strategy of promoting sustainability while contributing to fast fashion's environmental impact. "Compliance efforts may attract Gen Z and Millennials," she notes, but the brand remains scrutinized for toxic chemicals. Competing with giants like Amazon, SHEIN's sustainability claims are crucial for its IPO ambitions amidst stringent regulations like the EU's greenwashing laws.
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