Sherene Hilal is the senior vice president of marketing and business operations at Bluecore. In this role, Sherene leads the commercialization of products and business operations, with a focus on enterprise readiness, pricing, packaging, and the market. Previously, Sherene was the vice president of product marketing at Curalate, a content intelligence platform that makes images shoppable. Prior to Curalate, she served as the senior director of outbound product management for BlueKai (and later Oracle, following the company’s acquisition), where she defined and developed the “Data as a Service” category. Sherene holds a master’s degree in applied math and systems from Columbia University and a B.S. in applied math from Cornell University.
We’re entering a whole new era of online shopping; consumers want retailers to not only know what they want and when they want it, but also to be introduced to relevant products they never knew existed. Our work with Perry Ellis is a testament to the power data has to connect with consumers and provide them with individualized experiences in today’s quickly changing retail landscape.2 January 2020