Sheri Bachstein | Source | CEO at The Weather Company
Sheri Bachstein
CEO at The Weather Company
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Sheri Bachstein oversees the IBM Watson Advertising and Weather business, which includes her role as CEO of The Weather Company and general manager of IBM Watson Advertising.
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Consumers are demanding convenience and ease of use when it comes to managing their subscriptions. Weather impacts everyone, everywhere, every day. Offering bundled subscriptions is another way we can provide added value that helps people make more informed decisions in daily planning.
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The Weather Channel Teams Up with Consumer Reports and MightyNest to Offer Convenience for Digital Customers with Expanded Premium Subscription Packages
The Weather Channel has developed a platform solution that not only provides account management for the end consumer, but also makes bundling viable across media portfolios, creating some often-surprising collaborations between digital publishers.
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