Shiri Grosbard serves as Verbit's Director of People Brand and Experience. She has over 20 years experience building companies across a wide range of sectors and segments (i.e., B2C, B2B) from scratch. She is also one of 3 women co-founders of G-CMO, a community of Israel's leading CMOs from global companies, and the EBM community: Employer Brand Marketing in Israel.
The role of marketing in the Start-Up Nation has evolved over the past few years. Companies and VCs now recognize, more than ever, the awesome marketing power that lies within Israel.