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SJ

Shivvy Jervis

Founder and Futurist at FutureScape 248
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Named a top ten BAME founder for Britain, Shivvy is a four-time award winning professional Forecaster and founder of social innovation advisory FutureScape 248. She is called on by the United Nations, Mayor of London and Microsoft, and her research has earned over 24 industry accolades. More here: https://futurescape248.com

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  • "Innovation" is usually linked largely to technological advancements - however, it can come from psychology, neuroscience, sociology and scientific discovery. And it's the true maverick thinkers that carry the inventor mindset to take a concept from the lab to fruition.

  • Neuroscience shows we absorb 6X more using immersive mediums - and yet many brands still haven't leveraged the mindblowing potential of smartphone-based AR. This will fuel the rise of what I call 'augmented commerce' - using accessible tools such as augmented reality to ask a consumer to simply fire up their camera, point at a visual trigger such as a company logo and be able to overlay a product onto their real world.

  • AI cannot and should not replicate human consciousness. However, the rise of what I term 'human perception' or emotionally aware software will give machine intelligence the ability to glean full situational context and create meaningful interaction with the human user.

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