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Simon Daniels

Sales Director & Private Equity Expert at KBS Corporate
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Simon began his career in marketing strategy and is renowned for his experience and knowledge within the business sales marketplace. He has almost 20 years’ experience in developing creative sale strategies and fulfilling a decisive role in enabling shareholders to achieve their exit objectives.

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  • Private Equity Insights: Key Traits for Successful Franchise Acquisitions
    Simon emphasizes that "businesses which display the potential for investors to multiply their outlay" are most appealing. A strong management team and thorough due diligence are crucial. He advises brands to prepare thoroughly for exits, warning against "underestimating the amount of preparation." Proper planning can significantly enhance exit value and avoid leaving value on the table.
  • Expert Insights: Crafting a Business Plan for Private Equity Sales
    Simon emphasizes the importance of a detailed business plan, highlighting market analysis, growth strategy, and financial projections. He warns against "insufficient preparation" and unrealistic projections. Simon advises that a strong plan can significantly influence valuation and buyer interest, urging business owners to prepare thoroughly and seek expert advice.
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