Simone is a passionate and driven CEO with a proven track record in transformational leadership. She is a commercially astute and naturally creative strategic marketer with a B2B background and experience in global corporate, (from SME to Plc), and not-for-profit organizations. Simone is also an inspirational leader who collaborates with a common sense and practical approach to drive positive change and translate visions into achievements. She is an instinctive, self-aware and decisive operator using innovation, focus and lateral thinking to overcome market, organizational and real-world challenges.