Dr. Simone Schnall is a Reader in Experimental Social Psychology at the University of Cambridge, and Director of the Cambridge Body, Mind and Behaviour Laboratory and Templeton Religion Trust Grantee. She previously held appointments at Harvard University, the University of Southern California and the University of Virginia. Her research explores why people often think and behave in seemingly surprising ways, and how to capitalize on insights from behavioural science to encourage adaptive choices in everyday life. Current topics include judgments and decisions in moral and political contexts, with a recent line of research exploring the value of social capital, and how people put a mental price tag on various psychological experiences. A key priority in Dr. Schnall’s work is to make research relevant for real-life contexts, and to share it with stakeholders outside of academia.
Her work has been supported by numerous grants from public and private funding sources, including the Economic and Social Research Council (UK), the National Science Foundation (USA) and the National Institute of Mental Health (USA), and is routinely covered in the popular media such as the New York Times, The Economist, Newsweek, New Scientist and Psychology Today.
Dr. Schnall is a Fellow and Director of Studies for Psychology at Jesus College, Einstein Fellow at the Berlin School of Mind and Brain at Humboldt University, and a Fellow of the Association for Psychological Science.
People often use celebrities in the construction of their social identity. A threat to the standing of a public figure can be perceived by fans as a threat to their own self-identity – something we may feel compelled to defend.
New research reports that the more that people express admiration for a public figure, the more likely they are to forgive and defend them after a "moral violation."