Sinead Lambe | Source | Freelance Associate Director - Communications at Imagen Insights
Sinead Lambe
Sinead is a Freelance Associate Director of Communications at Imagen Insights. She is a creative conversation starter with eight years experience working within the communications, content, and marketing industry. After building a career in consumer PR, working for leading agencies on a broad spectrum of clients in the tech, FMCG, charity, lifestyle and partnerships space, Sinead then moved in-house at market research platform and scaling start-up Imagen Insights to lead their communications and content strategy.
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As a startup focused on Gen Z, we've found it vital to explore all social platforms as and when they launch as you never know how much they are going to explode. You don't want to be on the back foot when it comes to keeping up with trends and emerging social platforms because ultimately you'll be left behind. Whether Threads takes off or plummets, we need a presence to ensure we stay in-tune with the industry and with younger demographics.
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Should Your SME Be On Every Social Platform? Startups.co.uk
As Twitter rival Threads seems to be unraveling, Kirstie Pickering asks social media experts for their advice on what small businesses should do when there's a new kid on the block.
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Imagen Insights
Freelance Associate Director - Communications