Piper and her daughter Ginger have done a remarkable job building a truly unique brand in the Better For You candy market over the last 10 years. This segment is large and outpacing the traditional confectionery/snack market significantly. We also know the top form factor in the CBD market has been gummies. Having an established brand that is 100% organic and is the best tasting product on the market is the perfect segue for us to expand into that space as ingestibles go mainstream. We welcome Piper, Ginger, and the Organic Candy Factory to our growing team and family of brands at Vertical Wellness.
Vertical Wellness™ [VWEL], a leader in the branded hemp cannabinoid health and wellness space, acquired The Organic Candy Factory in a stock transacti