Sofia is the Senior Public Relations Manager at Cannondale Bicycles. She is a dynamic brand development professional interested in bringing over 10 years of progressive experience to an industry-leading organization. Sofia has a strong history of success in high-level public relations, communication, and account management roles, and a proven record of designing, implementing, and managing strategic campaigns. In the past, she has grown brands, increased consumer engagement, and secured media coverage for clients across a variety of industries (fashion, fitness, home, outdoors, cycling).