Sofiat is the Co-founder and CEO at Goodfynd. She was a Product Manager and is a Lawyer, and her Co-founders' skills include web development, engineering, and UX design.
A love of street food led to a fintech startup that helps food truck entrepreneurs manage their businesses and food lovers find their favorite truck. The pandemic accelerated the growth of Goodfynd leading to it raising a venture capital seed round quickly.
Everybody [the three cofounders] went home and were like our business is over. People weren't even going out to get take out. We just wasted six months developing something that now has no merit. Our business accelerated rapidly. The pandemic propelled our business forward. They could go into neighborhoods where consumers lived, to parks and parking lots. Our business skyrocketed. Goodfynd's value proposition made things easier, more convenient, and more technologically efficient.