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Somia Farid Silber

President at Edible Arrangements
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Somia Farid Silber is the Vice President of eCommerce for Edible Brands, the franchise known worldwide for its Edible Arrangements brand. Somia has literally grown up in franchising and still loves Wowing the customers and Wowing the franchisees! She shares some great ideas about growth via the brand’s 1000+ locations partnered with an eCommerce strategy.

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  • We're grateful to Children's for giving us the opportunity to lift spirits and bring smiles to children with our beloved Swizzle the Unicorn. And we're going to keep the sweetness going throughout the year with ongoing distributions of plush toys as well as financial support.

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