Your number one goal should be to figure out your audience’s persona. What are their demographics? Their affinity categories? Their mindsets and outlooks in life? Once you nail down that persona you will be able to put yourself in their shoes and understand what type of content provides value.
In-depth interview piece with Stefan Katanic, Co-Founder of Coinbio, on why it's vital for startups to be data-driven in their approach to content marketing. Read on as we explore his experiences in the Toronto tech community.