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Stephen Greer

Banking Industry Consultant at SAS
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Stephen Greer is an Advisory Industry Consultant for North American Financial Services at SAS. In this role, he advises financial services clients how to get the most of their technology investments in advanced data modeling, AI and machine learning, deep learning, and business intelligence. His focus areas included use cases within risk management (balance sheet risk, credit risk, market risk), fraud and financial crime (AML/KYC, Digital ID, payments fraud), and customer intelligence (personalization & engagement, customer decisioning).

Prior to joining SAS, Stephen spent more than a decade in advisory/consulting with banks and vendors of all sizes on projects related to product/corporate strategy, system selection, verticalization, emerging technology, emerging business models, and more. He was formerly a Senior Analyst at Celent.

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  • SAS
    Banking Industry Consultant
  • Embedded Finance: Traditional Banks' Role and Customer Expectations
    Stephen highlights that traditional banks are "critical to the entire embedded finance ecosystem," despite compliance challenges. He asserts embedded finance won't make standalone banking apps obsolete, as banks are trusted for comprehensive services. Stephen notes that embedded finance has shifted customer expectations, pushing traditional banks to innovate and match digital experiences offered by neobanks.
  • AI Automation in Banking: Balancing Innovation and Risk
    Stephen highlights the critical nature of back-office functions, warning of potential cascading failures in automated systems. He notes AI's role in enhancing process efficiency and fraud detection, while emphasizing the cloud's transformative impact. "Automation can involve more complex integrations," Stephen says, pointing to risks of integration issues.