Stephen Senterfit | Source | President at Smartbridge
Stephen Senterfit
Steve Senterfit is President of Smartbridge, leading the firm’s strategy, sales, service delivery, and day-to-day operations. Steve specializes in helping clients navigate digital transformation by leveraging AI/ML technologies and digital enablement.
Steve has over 30 years of experience in management and technology consulting, spanning strategy through implementation and execution. He has spent 20 years in energy/oil and gas, 10 years in financial services, and has also worked in various industries, like restaurants and construction. Prior to joining Smartbridge in 2020, Steve held executive leadership positions with NCG (as founder and CEO), Halliburton, SAIC, and Fidelity Investments. Steve has helped domestic and international companies like: Baker Hughes, Bank of America, BP, CenterPoint, Chevron, CNCP, Entergy, Equinor, Graniterock, JP Morgan Chase, PDO, OMV, Shell, United Way, and Yum! Brands.
Steve is best described as a “player-coach” and understands the importance of empowering and mentoring individuals, leveraging the strength of the organization, and knowing when to follow vs. lead to obtain team goals and objectives. He is committed to the education of our next generation of professionals and supporting STEMs efforts in the Houston Metro Area.
Steve has a Bachelor of Science in Computer Science from Lander University.
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Smartbridge
President
started Jun 2020
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Customer Feedback with GenAI for Restaurants
Generative AI is a gift to the restaurant industry. See how Smartbridge found a way to apply GenAI to find actional insights from customer surveys
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2 Methods for Driving Digital Innovation - Leadership Guidance
Smartbridge leaders provide two methods for driving innovation & enhancing the customer experience by setting foundation and creating an Innovation Hub.
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How Has Automation Transformed Your Business Processes? - Smartech Daily
Discover the transformative power of automation through expert insights across various industries. This article unveils how cutting-edge technology has
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AR/VR Revolutionizes Oil and Gas Industry Operations
Stephen highlights AR/VR's role in enhancing efficiency, safety, and decision-making. "These technologies optimize performance and reduce risks," he says. From 3D data visualization to immersive VR training, AR/VR supports real-time monitoring, predictive maintenance, and emissions control, ensuring a safer, more sustainable future for the industry. -
Balancing IT Spending: Shortcuts vs. Long-Term Success
Stephen warns that IT shortcuts, while offering "quick wins," often lead to technical debt. He advises balancing short-term needs like AI with long-term goals by piloting initiatives that provide immediate value. Transparency with leadership about the risks of under-investing in foundational tech is crucial for sustainable growth.
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Implementing an AI governance framework is not just about compliance; it’s about building a foundation for sustainable and ethical AI usage that aligns with organizational goals and societal norms.
