Steve Harlow | Source | Digitaloft
Steve Harlow
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Steve, the Chief Sales Officer at Sopro, has over 17 years of experience across all things sales. Having been with them since 2015, initially helping his brother out, he’s a prospecting guru and has helped Sopro grow to 300+ specialists.
His main priority is looking at their whole sales process to ensure that they practise what they preach when it comes to generating leads and closing deals.
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Navigating Enterprise Sales: Insights from Sopro's Chief Sales Officer
Steve highlights the complexity of enterprise sales, emphasizing "a deal is not closed overnight" and the need for managing multiple relationships. He advises hiring experienced talent, prioritizing training, and fostering collaboration. For strategy, he suggests creating tailored pitches, conducting thorough buyer research, and focusing on long-term relationships. These insights aim to enhance sales effectiveness and build trust with enterprise clients. -
CRM Systems: Boosting Efficiency and Customer Relations
Steve explains that CRM systems enhance customer relationships by organizing data and improving efficiency, leading to increased sales. However, "the main drawback of a CRM system is the upfront cost." CRMs solve data disorganization and missed opportunities. Businesses should assess their goals and growth needs to determine CRM suitability. Ultimately, CRMs streamline operations and support data-driven decisions. -
Choosing the Right CRM: A Guide for Small Businesses
Steve emphasizes simplicity and affordability in CRM selection. He advises choosing user-friendly tools with flexible pricing. "A good CRM should be easy for anyone on your team to use." Businesses should identify needs, utilize free trials, and involve team members in the decision process. Checking customer reviews and ensuring solid support are crucial for effective CRM adoption.
