Steve Seyferth | Source | Chief Experience Officer at Marco's Pizza
Steve Seyferth
Seyferth joined Marco’s as Chief Marketing Officer in early 2017 where he led the launch of a national communications platform and Marco’s first national marketing campaign. Seyferth was promoted to SVP/Chief Experience Officer in 2020 to oversee every aspect of the customer journey, ensuring a customer-centric focus. He’s responsible for public relations, internal communications, innovation, development growth, store design, new technologies and overall consumer guest experience.
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Marco's Pizza
Chief Experience Officer
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Pizza Delivery Giants Push Sales as Marco’s Embraces ‘Challenger’ Status
Delivery- and carryout-focused pizza franchises vied for market share in 2023 as consumers continued to spread their spending around. Major value players Domino’s and Pizza Hut reversed their systemwide sales
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Pizza Delivery Giants Push Sales as Marco’s Embraces ‘Challenger’ Status | Food On Demand
Editor’s note: This article originally appeared in Franchise Times, a sibling publication to Food On Demand.
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What Inspires Marco's Pizza Exec Steve Seyferth
My first 10 years in this business took place on [New York’s] Madison Avenue, where I worked for blue-chip consumer packaged goods brands like General Mills and Gatorade. Then I moved on to Domino’s. I joined Marco’s as CMO a little over three years ago. My goal was to catapult a great brand to the […]
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"We like to say that we are in the people business, not the pizza business. Marco's looks for franchisees that are leaders and motivators of people who align with our business strategy and culture. These are people who take great care of their customer and provide a five-star gold guest experience every time. Prospective franchisees should be self-starters and proven organizational leaders who are eager to grow and scale. Having restaurant or other franchise experience is a big plus."
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"Marco's is investing millions of dollars in technology innovations throughout the next few years as we double in size. Technology will play an integral role in our overall growth — from creating a seamless customer experience to enhancing store infrastructure. We've implemented several innovation initiatives and pilot programs, including rapid adoption of third-party delivery plus utilizing AI for voice-to-text ordering and generating automated promise times. Marco's pushes to test robotic kitchen innovations, ghost kitchens, new operational equipment and even simulated a drone delivery"
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"Customer expectations continue to increase in terms of convenience and speed, so we are prioritizing technologies that create a better frictionless customer experience"
