Steve Wendling | Source | VP of Media at MMI AGENCY
Steve Wendling
VP of Media at MMI AGENCY
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Steve provides forward thinking media strategy for brands looking to rapidly accelerate their growth with measurable results.
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MMI AGENCY (https://www.mmiagency.com/)
VP of Media
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Canon returns to TV advertising after nearly a decade
To boost awareness around its full line of products, Canon photography company is returning to television ads.
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While viewership of traditional TV is in decline, advertising in this medium can still build brand awareness, consideration and familiarity among a large audience by leveraging the power of sight, sound and motion. Television boasts a broad reach and allows for more storytelling, Wendling said. “Done right, traditional TV spots can quickly become part of popular culture, leading consumers to dig deeper online to find out more information.
