Steven Millman | Source | Senior Vice President of Sales and Marketing at bella dahl

I think one [reason] is that we took a very hard stance on bringing value to this contemporary market. We've tried to give value to everything we've done. We entered the market at probably the entry level of the premium market. We'd rather have been the low of the high and load the garments up to compete, rather than the opposite. And I think it's really paid off for us.