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Steven Warshaw | Source | Adjunct Professor at Syracuse University
Steven Warshaw
Adjunct Professor at Syracuse University
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Steven is a seasoned marketing and branding executive that has worked for, advised, and enhanced businesses in the sports and entertainment world.
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Syracuse University (https://www.syracuse.edu/)
Adjunct Professor
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When the Penguins Went Red
Thirty years ago, the Pittsburgh Penguins decided to bet big on Moscow’s legendary Red Army hockey team. What came next was both a miracle and a nightmare.
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My charge was threefold.
Fill the arena, make a shitload of money [for the team], and bring a ton of goodwill between the nations … basically trying to knock off Richard Nixon’s Ping-Pong diplomacy with China.
