Steven is the Chief Executive Officer at AvaCare Medical.
Depending on whether you are targeting younger or older patient groups, you will want to reflect their lifestyles appropriately in your advertisements. A medication for anti aging cream might do well in millennial audiences, but not if they are not represented in your marketing campaign.
The healthcare industry is competitive, and it''s likely that there are a handful of other brands pushing similar products that you are. How you differentiate your product depends on your target audience, market and values as a company. Consumers today are concerned about how they can further improve their mental health and self care which means that the market is flooded with products claiming to do just that.