Subhag Oak | Source | Senior Vice President, Product at Nexxen
Subhag Oak
Subhag is Senior Vice President, Product at Nexxen whose true full-stack solution, comprised of a demand- and sell-side platform, a data management platform and creative capabilities, uniquely brings buyers and sellers closer together while enhancing their performance and efficiency across the linear, CTV and digital ecosystem. He is skilled in Managing DMP, Building AI based Discovery platform to generate insights, contextual & behavioral audiences, Privacy and Identity, Data and Reporting for operational efficiencies and campaign performance, ACR data licensing and measurement solutions.
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Nexxen
Senior Vice President, Product
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Q&A: How brands and retailers are using commerce media and data for more accurate campaigns
The popularity and convenience of online shopping have helped large e-commerce companies and mass merchants to recognize that monetizing first-party data and ad inventory on their digital properties will lead to more effective consumer reach and engagement. This new opportunity of commerce media and commerce data has grabbed headlines, but as with any developing trend, […]
Article
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Commerce media is the omnichannel advertising inventory retailers offer across their websites, apps and other digital properties. And while commerce media is often associated with mass merchants such as Amazon, Walmart, Kroger and Target, the market is starting to see others establish their own offerings in the space. Notably, retailers such as Costco, Best Buy and Home Depot have seen rapid growth after launching their commerce media and data solutions. Another type of retailer that has recently emerged in the space is exclusively online, like Instacart, DoorDash and eBay. Other industries getting in on the action are travel (i.e., Airbnb and Expedia) and pharmacy (i.e., CVS and Bartell Drugs).
