Sukki Yoon, PhD | Source | Professor of Marketing at Bryant University

As an Advertising Psychologist, Sukki work spans diverse topics. Some of his studies focus on the fundamental questions of consumer behavior: why and how people react to marketing communications as they do in various circumstances. Other studies address issues that enhance marketing managerial decisions. Trained as an experimentalist, Sukki's approach is to use empirical observations, analyzing data collected in laboratory settings.