Susan Allen | Source | SVP - Product, Experian Housing at Experian
Susan Allen
Susan Allen is responsible for developing and executing the Experian Mortgage product roadmap to unlock the modern mortgage for all consumers. Experian Mortgage leverages the power of data, analytics and technology to create elegant solutions.
Prior to joining Experian, Allen was responsible for mortgage analytics and valuation products at CoreLogic. Earlier in her career, Allen served as a risk management executive at Chase, GMAC, US Bank and Comerica Bank focused on mortgage lending, credit card and commercial lending.
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Experian (http://www.experianplc.com/)
SVP - Product, Experian Housing
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Susan Allen: How Lenders Can Capture More HELOC Business - MortgageOrb
PERSON OF THE WEEK: From home renovations to debt consolidation, savvy consumers know how to use HELOCs to their advantage – which is why, even in this higher-rate environment, HELOCs continue to represent a growth opportunity for mortgage lenders that offer them. But how can lenders drive even stronger growth with their HELOC offerings? To […]
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Experian Mortgage names Susan Allen as head of product - HousingWire
Allen will be responsible for product strategy and execution of Experian’s suite of solutions for the mortgage industry. In 2014, she was named a Woman of Influence by HousingWire.
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"Even with home prices softening, HELOCs are still very attractive for borrowers. There is also strong competition for these borrowers. Lenders who are successful know their prospects well and create targeted messaging. For example, a prospect that could benefit from a HELOC for debt consolidation purposes has a very different profile than a prospect that may leverage a HELOC for a home renovation project. While a HELOC could be an appropriate credit product for both prospects, each will require unique and tailored messaging."
"The current record level of untapped equity makes home equity lines of credit (HELOCs) attractive for borrowers to use for debt consolidation, remodeling or to add to their rainy-day fund. For lenders to decide whether HELOCs would be profitable for their business, they should look broadly at data about borrowers, volumes and indicators of profitability, such as credit lines and utilization."
