Suzanne Block | Source | Co-Founder at Shape & Scale

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Suzanne Block

Co-Founder at Shape & Scale
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With a specialty in public relations and communications, Suzanne works closely with clients to develop meaningful and timely campaigns that elevate visibility among key audiences and align with business objectives for the most external impact. Areas of focus include strategic communications and counsel, media relations strategy and outreach, content marketing and creation, branding, and project management.

Suzanne also media trains executives, including storytelling coaching, public speaking guidance, and education on what reporters want.

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  • [picture me shouting from the rooftops!!] There is a different between media relations and public relations!!

    Media relations is ONE service within public relations.

    In today's day and age, media relations is like a basketball dribble. It's fundamental to the game, but if you ONLY dribbled without shooting the basketball, you wouldn't be competitive.

    WHO'S WITH ME. 🙋‍♀️

    Yes, 100% of my clients come to be because they are interested in media relations. They want press, lots and lots of positive press. And that is a service I absolutely provide.

    But public relations is SO much more - brand, communications strategy, the intersection of marketing and the public, sales enablement, industry analyst relations, external content, and MORE.

    Come for the media relations, stay for the #strategy.

  • How much time do executives need to invest in #PR, you wonder?

    Well, just like most in life, you get out what you put in.

    It's PR's job to promote what is going WELL for your company and your business. We need access: new products, employees doing amazing things, thought leadership, and yes, the CEO's vision.

    If we don't have access to those pieces, we can't #promote them.

  • If your #PR strategist doesn't get REVVED UP by your story, the market, and your company's opportunity, they aren't right for you.

    🌶 🔥 🌶 🔥

    We have to be passionate to story tell. We have to believe in the product and in the narrative. Otherwise, we won't re-think, re-strategize, and re-do the way we're approaching your story to get increasingly better results.

    Ask your PR strategist how excited they are to tell your story.

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