Tabitha is a Partner at CIL and leads its media practice, which covers consumer and business media, advertising and marketing, media technology and sport. She is a specialist in media strategy and business development helping players across the value chain address the strategic and financial challenges of convergence. Her work covers strategic, financial, regulatory and operational issues with a focus on production, broadcasting, pay TV, digital media, changing consumer behavior, advertising dynamics and PSB issues.
Lucrative media rights deals have driven private equity interest in the sports sector, but factors such as a desire to capitalize on both the industry's professionalization and passionate fan base have also stoked appetite for these investments.
As the industry evolves and professionalizes, so too do the opportunities for additional revenue streams. Data, for example, is becoming a "key part of sports. If you're a Chelsea [Football Club] fan, you can go in and find data and information about Chelsea and what they're doing with a depth and passion that makes [for] increased stickiness, increased revenue opportunities.